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Recent Projects

Here's some highlights from recent projects below - where we helped Clients find unexpected business value from web front ends to core business structures and processes in marketing, sales, and operations.

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Web Presence and Advertising Integration

Market: Broadcast Media

Critical Path: Design and Platform migration

Client's Challenges:

  • Sharp increases in cost of web solutions

  • Supplier risk due to custom content and proprietary platform

  • Lack of creative standard for advertising

  • Technology first vs. business and client first publishing

Our Solutions:

  • Evaluation and recommendation of new web platofrm

  • Web re-design

  • Implementation of ad standards compatible with network suppliers / buyers

  • Integration and launch of audio podcasting / syndication channel

  • Google Search and Analytics tuned to business

  • SEO setup and reporting

Client's Unexpected Value:

  • Simplification of design and content around revenue significantly lowered production and maintenance costs

  • Standardizing advertising implementation opened cross selling / network selling options

  • Wix website self-service capabilities speeds publishing while decreased cost v. agency 

Market: Real Estate

Critical Path: Redesign and IDX integration

Web Presence with IDX | MLS Integration

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Challenges:

  • Lack of support from current web solution provider

  • Supplier risk due to custom content and proprietary platform

  • Inability to 'launch' new site functionality with custom plug-in

  • Need to differentiate from similar sites online 

  • Missing SEM strategy 

Solutions:

  • Evaluation and recommendation of new web platform

  • Web re-design on Wordpress

  • Integration of IDX for MLS real estate listings

  • Creative rework to update and align video and print advertising 

  • An anti-agency approach that transferred creative ownership and site access while still supporting monitoring and maintenance of the finalized site

  • Significantly lowered cost of ownership
  • Updated and configured IDX integration revealed incorrect legal messaging in old system and lowered risk

Unexpected Value:

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Web Presence, Brand/Logo, and Store Integration

Market: Manufacturing

Critical Path: Configurator Forms and Store

Client's Challenges:

  • Need to switch from Regional brand to new US National brand including new creative/logo work

  • Requirement for complex configurator style forms for custom manufacturing custom parts to be expressed simply, online

  • Automated communications and workflows associated with options and form elements

  • Desire for self-service abilities vs. agency dependence

Our Solutions:

  • Conceptualized new logo/brand style/elements

  • Moved Client to Wix platform for self service ease

  • Implementation of Wix Ascend custom workflows for automated communication to clients based on event triggers

  • Formatted configuration forms to feed database and allow for easy storage of customer config data

  • SEO setup and reporting

Client's Unexpected Value:

  • Simplified web store for product sales via Wix

  • Customized communication campaigns based on site actions via Ascend tools

  • Lower cost of platform for web presence and ability to self-service requests and communications via a single platform (Wix)

Market: Low Voltage

Critical Path: Service Business Planning / Process Optimization

Service Business Planning and Client Ticketing System

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Challenges:

  • Multiple ticket systems in play across customers due to organic growth; need for single interface

  • Lack of ticket workflows, automation, SLA, tracking for internal help desk  and client queues

  • Need for documented service and maintenance product offerings, priced and packaged for sale to normalize client facing offers

  • Tracking and reporting of internal programs and client facing IT projects

Solutions:

  • Service business goals and program/product definition documented with 120 Day plan

  • Instituted Disciplined Agile processes for internal program tracking for 4 departments (IT, Marketing, Safety, Client Services) using Zoho Sprints

  • Combine ticketing into Zoho Desk with automated communications to clients and SLA enforcement for key accounts

  • Redesign of Company web site and move to Wix platform feeding Zoho One components (CRM, Desk, Etc)

  • An anti-agency approach that redesigned website while training staff to support themselves, eliminating agency fees.

  • Unified efforts across multiple departments through aligned Sprints and Agile Methodologies
  • Automated data feeds into existing systems and showed value of multiple in-place systems to avoid costly rip-and-replace projects.

Unexpected Value:

Learn More about how we can help.

As a tech-consultancy we work with businesses of all sizes to leverage technology and create business value.  Trust decades of experience in technical marketing and sales underpinned with mission critical operations thinking to deliver on your next project.